If you love milkshakes, then you would have definitely sipped on Keventers’ popular range of shakes. They are a favourite all across India, and now, to expand their product portfolio, they recently announced The Milk Co – a mobile application based premium milk delivery service across Delhi/NCR. With the addition of The Milk Co., Keventers will be catering to the ever-increasing demand for quality milk and milk products in the city, with an aim to produce and deliver up to 20,000 litres of milk per day by the end of this year.
The Milk Co. by Keventers will be a wholly owned subsidiary of the brand, and it’s keen to capture 20% of the premium milk market in Delhi/NCR and become one of the leading players in the segment by end of this financial year. The Keventers premium milk will currently be available only in Delhi/NCR with plans of expanding to other states as well in the coming years.
The cow milk is being touted to be healthy, unadulterated and chemical free, sourced from superior quality Holstein Friesian cows. Once sourced, this high-grade farm fresh cow’s milk with 3.2% fat & 8.3% SNF will go through multiple levels of screening and quality checks before being stored in the advanced chilling plants to ensure its nutritional value is maintained. Keventers – The Milk Co. has also ensured that the entire process from the sourcing until packaging is entirely automated, without any human intervention, ensuring utmost quality and hygiene. The milk will be packaged in tamper proof and recyclable milk bottles, which once opened cannot be sealed again. Once packaged, the premium milk will be delivered to consumers within a timeframe of 9 hours by an expert line of runners, maintaining absolute purity and keeping the freshness of the milk intact.
Commenting on the launch, Aman Arora, Managing Director, Keventers said, “The dairy industry in India is one the fastest growing segments and has been witnessing a consistent growth rate of 6-8% annually. Innovation and quality is at the core of everything we do at Keventers and we are thrilled to launch The Milk Co. today. For almost 100 years now, the Keventers brand has been synonymous with milk and with this new app-based milk delivery service, customers across Delhi/NCR will now have access to pure, unadulterated and nutritious premium milk right at their doorstep. We are happy to add more products to brand’s portfolio and are confident our loyal customers will love this premium milk as much as they adore our milkshakes.”
To order the Keventers premium milk, customers will have to install the Keventers – The Milk Co. from the App Store or Play Store. Once the user has registered, then add the preferred payment mode and delivery address to get going. Post completing all registration formalities, subscribe for Keventers – The Milk Co.’s premium milk based on requirement along with the required recurrence and get delicious, healthy and quality milk delivered right at one’s doorstep within the next 9 hours. Choose amongst the 7 day trail pack, the 30 litres regular pack or the 90 litres quarterly pack depending on one’s needs. The Milk Co. app has been created to adjust to your daily needs, change your daily quantities, stop supplies when you are on a vacation and even keep track of your monthly expenses.
Keventers, creator of the iconic milkshake is India’s first very own ‘Made in India’ brand. Established in 1922 by Edward Keventers, Keventers then became famed for its milkshakes. Acquired by Ram Krishna Dalmia in 1940, the brand was then revived in 2015 by Agastya Dalmia, Aman Arora and Sohrab Sitaram. Keeping the vintage tone alive with its signature glass bottles, the trio have completely revamped the brand in a way that makes it strike a chord with modern day consumers. Presently Keventers has over 250+ outlets across the country in cities like Delhi NCR, Bangalore, Mumbai, Pune, Kolkata, Hyderabad, Chennai, Goa to name a few. The brand is also evolving and rapidly expanding, and is on its way to opening many more outlets across India as well as overseas.